reframa
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Privacy policy

Your recordings belong to you. Here is how reframa handles them, and what happens when you visit this website.

Last updated: 9 November 2026

1. Who is responsible

reframa is developed by David Burn. For privacy questions or requests, email david@burnt.media. This policy covers the current reframa app and this product website. The app is in development; we will update this policy if its data handling changes.

2. Information on your device

The app keeps imported media, transcripts, notes, writing drafts, prompts, writing-style instructions and examples, clip selections, frame choices and project metadata in its private local storage. It retains a local copy of imported media and leaves the original in Photos or Files in place. Settings and preferences are also stored locally.

Transcription uses a downloaded speech model. Frame analysis runs locally, and built-in AI writing uses Apple Foundation Models on your device. We do not receive your recordings, transcripts, prompts, writing examples or generated content through these features. We do not use them to train a developer-operated AI model, sell them or share them with advertisers.

Frame analysis helps select useful images from your video, including assessing faces and eyes. It runs locally and is not used by us to identify people or create a remote face database.

3. When the app connects to the internet

4. Exporting and sharing

Copying a prompt or draft, exporting a transcript, JPG or MP4, sharing a file or opening it in another app transfers the selected material to your chosen destination. If you copy prepared prompts into an external AI service, that service receives the text you provide under its own terms and privacy policy. Project backups include the original recording and writing. Check their contents before sharing and store backups securely.

reframa does not automatically publish content to social accounts. You are responsible for permissions and consent needed to process or share recordings of other people.

5. Storage, retention and deletion

Your local library remains until you delete it. Deleting a project first moves it to Recently Deleted; use Storage & recovery to restore it or permanently delete it. Deleting an imported project does not delete the original from Photos or Files, separate exported copies, or backups held elsewhere.

You can remove downloaded transcription models separately in the app. They are excluded from device backups. Your project library may be included in device backups depending on your settings; reframa does not provide automatic cloud sync. Manage existing device backups with your device or backup provider.

Temporary sharing and export files may remain locally after an export. Service-owned export folders older than 24 hours are cleaned during later exports, rather than by a guaranteed background timer. Deleting a shared file from reframa does not recall copies already sent to other apps or people.

6. Website visits and contacting support

This website does not add analytics, advertising pixels, contact forms, embedded video or optional tracking cookies. Fonts and product screenshots are served with the website. The hosting provider may process IP addresses, request details and security or delivery logs to operate and protect the site. The host’s processing is subject to its privacy policy.

If you email David, your email address, message and any attachments are processed to reply, investigate your request and keep relevant support records. Do not send private recordings or sensitive information unless needed and agreed. Support correspondence is kept only as long as needed to handle the request, maintain relevant records or meet legal obligations; you can ask for deletion. Email and hosting providers process information as needed to deliver their services and may process it outside your country.

7. Your choices and rights

You can choose what to import, edit, export and delete, and manage available permissions in your device settings. There is no reframa account to close and we cannot remotely access or delete your local library.

For personal information David holds, such as support emails, you may have rights to access, correct or erase it, restrict or object to processing, or request portability under applicable data-protection law. Where consent is relied on, you can withdraw it. Support and website security processing relies on legitimate interests in answering requests and operating a secure service; legal obligations may also require retention. Contact david@burnt.media to exercise rights or ask about safeguards for international processing. You can also complain to your local data-protection authority, including the UK Information Commissioner’s Office.

8. Children and security

reframa is not specifically directed at children under 13. We do not knowingly collect children’s personal information through the app. If you believe a child has sent personal information to support, contact David to request its removal. Protect your device with a passcode or password and review the content of exports and backups. No storage or transmission method can be guaranteed completely secure.

9. Changes and contact

Material changes to the app’s data handling will be reflected here with a revised date and, where needed, an appropriate in-app notice. Questions: david@burnt.media.